The boom of digital entrepreneurship over the last decade has been fascinating to watch. On the one hand, I’m glad so many more people can quit 9-5 jobs they hate and work for themselves, giving them and their families more freedom.
But on the other hand, first-time entrepreneurs often get sucked into the lie that they need to be perfect at marketing, have a flawless sales pitch, a beautiful logo, and a thousand and one other things before they can start making money. That lie is so, so far from the truth.
That’s why I’m publishing my new book, The 60 Minute Startup: A Proven System to Start Your Business in 1 Hour a Day and Get Your First Paying Customers in 30 Days, available on October 24th.