Starting A Reputation Management And Media Relations Business With Jennifer McGinley – AEP #22

Guest: ​Jennifer McGinley
​Company / Business name: ​​​​​​​JLM Strategic Communications
Business web site | ​Facebook | ​LinkedIn​Instagram Twitter


​Jennifer McGinley is the CEO of JLM Strategic Communications, founded in October 2017 and based in Hunt Valley, Maryland. Her company specializes in Media Relations, Community Outreach and Reputation Management. As a public relations professional for 25 years, Jennifer has built a reputation based on integrity, professionalism, attention to details and consistency. Prior to founding her company, Jennifer worked in the healthcare industry in the Philadelphia area before moving to Baltimore where she worked at the University of Maryland School of Medicine and the School of Pharmacy in public affairs, development and alumni relations.

Tools / Books / Resources mentioned:

​Books: Giver by Bob Berg

Tools: LinkedIn Local


Show Notes:

01:10 minute mark:

Agile entrepreneur takeaway: Find your passion and you’ll be surprised with the energy that brings in.

Jennifer talks about how helping out a friend who has a startup with PR energized her and made her look into having a side hustle working with startups and small/medium businesses.

05:03 minute mark:

Agile entrepreneur takeaway: Pricing your services is key to a sustainable business.

Jennifer discusses some of the challenges she faced while building her business of which pricing has been the most important one. As she was hesitant to talk about money, she gave lot of free services early on but she realized her mistake and hired a business coach to help her.

06:30 minute mark:

Agile entrepreneur takeaway: Knowing your strengths is key to success in business

Jennifer talks about her strengths (listening, detail oriented), and her focus on healthcare industry that she loves. With her focus on individuals and small companies, Jennifer is much more focused on serving rather than selling.

09:38 minute mark:

Agile entrepreneur takeaway: Keep an open mind so you can pivot when necessary.

Jennifer talks about how she accidentally got started with PR as her original love was broadcasting like Jane Pauley and Katie Curic. A stint with Montgomery hospital opened up PR opportunity and her mentors encouraged her to run with it.

16:30 minute mark:

Agile entrepreneur takeaway: : LinkedIn can be a great B2B tool.

Jennifer talks about how LinkedIn Local really helped her identify clients and build the pipeline. She walks the process of building your credibility and building relationships.

18:08 minute mark:

Agile entrepreneur takeaway: Be cautious in starting a business and believe in yourself.

Jennifer gives the following tips based on her experience. (1) Start with a side hustle (2) Have faith in yourself (3) Hire a business coach if you can (4) Network as much as you can.

21:24 minute mark:

Agile entrepreneur takeaway: Know your strengths but also know your weaknesses and complement them where necessary.

Jennifer talks about her love for media relations, love for meeting people, and connecting with them. She also realizes her weaknesses in math / accounting etc. and she complements by hiring when needed. Ans she ends with a hashtag #BeYourself that she believes in. 

​Episode Transcript (Click to expand)



About the Author Ramesh Dontha

I am an entrepreneur, writer, and blogger. I build businesses and love to share my experiences of my successes and failures. My mottos is: Live with purpose, Be Passionate about that purpose, Persevere through ups and downs and keep exploring Possibilities.

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