Starting a mindful lifestyle & stress management business with Susan Petang – AEP #8

Guest: ​​​Susan Petang
​Company / Business name: The Quiet Zone Coaching
Business web site | ​Facebook | Twitter 


​Susan Petang is a Certified Mindful Lifestyle & Stress Management Coach. She mentors her clients in techniques to create a mindful lifestyle, not only to manage the stress of daily life, but to find peace and happiness.

Recommended Books & Tools:
First book is A New Earth by Eckhart Tolle.
Second book is ‘The Subtle Art of Not Giving a F*ck’ by Mark Manson.
Third book is ‘Felling Good’ by Dr. Burns.


Show Notes:

1:26 minute mark:

Agile entrepreneur takeaway: Personal traumatic experience can be a great motivator for starting a business.

Susan talks about the reasons for starting her business. Her anxiety and depression at work prevented from being successful so she researched and found a method / system that helped her. She wanted to help other people in similar situations. It is not about money for her.

3:27 minute mark:

Agile entrepreneur takeaway: Focus on knowing how your customer shops for similar services that you offer.

Susan talks how the first year transition from corporate life to starting a business was tough. In a coaching business, people need to see your face, people need to talk to you and then when they feel comfortable with you, that's when they're going to start telling you about things that they wouldn't tell anybody else.

5:30 minute mark:

Agile entrepreneur takeaway: Need to hustle in creative ways to build customer pipeline.

Susan worked in creative ways to build her customer pipeline. She gave lectures in adult education classes, conducted lot of free seminars, and worked with local chamber of commerce.

9:25 minute mark:

Agile entrepreneur takeaway: Always start with what you love to do to get into a business.

Susan also started her other businesses like selling crochet products on Amazon because she loved to crochet. She also went into hair salon business because she always loved doing hair. Mindful coaching business is the first where she learnt a skill to get into a business.

12:32 minute mark:

Agile entrepreneur takeaway: Keep differentiating your service to find your unique approach.

Susan differentiates her business in 3 ways. First is her empathy for her clients given that Susan faced similar situations as her clients. Second is that she combines a sound science-based approach to a practical approach. Third, her fees are reasonable.

16:321 minute mark:

Agile entrepreneur takeaway: Find books that motivate you and keep you inspired.

Susan talks about 3 books that really inspired her. First is A New Earth by Eckhart Tolle. Second book is ‘The Subtle Art of Not Giving a F*ck’ by Mark Manson. Third book is ‘Felling Good’ by Dr. Burns.

21:15 minute mark:

Agile entrepreneur takeaway: Knowing the customer churn rate in your industry is very important.

Susan talks about how coaching business is different from say salon business for customer pipeline. For example, customers stick for a very long time in salon business. In coaching business, the churn rate is high as customers come only for 3 to 6 months.

21:15 minute mark:

Agile entrepreneur takeaway: Do an honest assessment of your skills, knowledge, and personality before you start your business.

Susan gives awesome advice to would-be entrepreneurs. Do a brutal assessment of what you know, what you like to do, and what kind of a person you are. Entrepreneurship is hard. As you keep building business, evaluate the operations for return on investment on a regular basis.

​Episode Transcript (Click to expand)



About the Author Ramesh Dontha

I am an entrepreneur, writer, and blogger. I build businesses and love to share my experiences of my successes and failures. My mottos is: Live with purpose, Be Passionate about that purpose, Persevere through ups and downs and keep exploring Possibilities.

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