Growing A Niche Men’s Skincare Business – Bare & Beards – With Rin Gamache – AEP # 34

Guest: ​Rin Gamache
​Company / Business name: ​Bare and Beards – Skincare services & products for Men
Business web site | ​LinkedIn​  | Facebook  | ​Instagram

Rin Gamache, a licensed Skincare Hacker (Esthetician), is the founder of Bare and Beards. Rin chose to concentrate on the male demographic, and create a clinic and products specifically targeting men. The beauty industry is associated with femininity since everything is geared towards women. Rin believes men don't have the skincare conversation because they aren't included enough; therefore, the conversation isn't happening. Rin's desire is to help change the industry standards, and jump start that conversation among men, because men want nice skin too!

​Rin has lived in Brooklyn, New York and Teaneck, New Jersey for a total of six years. She also lived abroad in Barcelona, Spain and Tianshui, China for a combined three years teaching English as a foreign language. Her interests include playing basketball, running, watching the Seattle Seahawks play, learning about different cultures, practicing her Spanish, traveling, and spending time with family and friends.

Tools / Books / Resources mentioned:

​Tools: ​None

Show Notes:

Rin talks about why she chose to focus on male skincare and how she got motivated.

Rin talks about the operations of her business and how she has a multipronged approach of her own clinic, barber schools education, and direct reach.

Rin talks about her i=unique approach to get first paid customers by approaching men at malls to try out her product for free and tracking their progress over multiple weeks over social media.

How to price your products and service? Rin goes into specific details on bundling products, free education to help increase customers’ revenues, and determining the profit margins.

Rin talks about her own personal journey from journalism to media marketing to entrepreneurship. She goes into details on finding niches and defining customer personas.

Rin’s advice to business owners: 1. Talk to other owners and signup mentors 2. Learn by trial and error 3. Be consistent and persistent 4. Keep building credibility.

​Episode Transcript (Click to expand)

About the Author Ramesh Dontha

I am an entrepreneur, writer, and blogger. I build businesses and love to share my experiences of my successes and failures. My mottos is: Live with purpose, Be Passionate about that purpose, Persevere through ups and downs and keep exploring Possibilities.

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