Building a Podcast Consultancy Business In the Growing Podcast Industry with Millette Jones – AEP # 35

Guest: ​Millette Jones
​Company / Business name: ​Cast Global Media
Business web site | ​LinkedIn  | Facebook  | ​Instagram

Millette Jones is a podcaster, speaker, contributor at major publications, frequent podcast guest and the founder and CEO of Cast Global Media. Cast Global is a podcast consultancy helping organizations reduce customer acquisition costs and increase employee retention rates through strategic podcast marketing. Cast helps corporations utilize podcasting to support firm initiatives, transform employee downtime, build executive and corporate thought leadership and drive brand loyalty through podcast advertising, interview marketing, internal podcasting, and custom podcasts.

Tools / Books / Resources mentioned:

​Tools: ​None

Show Notes:

Millette starts off by talking about the need for corporations, the brick and mortar type, to understand the importance of podcasts for their business and how Cast Global Media fills this need.

Millette talks about how she got into this specialty business after starting as a career coach. As her partnership with another coach fell through, Millette got the opportunity to explore podcasting and selling it to entrepreneur and businesses.

Millette got her first paying customers by working with entrepreneurs she had in her coaching business and she explains how she is trying to engage with large corporations and businesses as well.

Millette’s focus is on helping businesses connect with their customer via podcasting, connect with their own employees as well, and connect with their stakeholders.

Millette traces her personal journey where she started in route sales where she travelled extensively, started entrepreneurship with affiliate marketing, then extended into coaching.  She now extended her business into podcast marketing connecting her online expertise with brick and mortar businesses.

Millette talks about one thing she could have done is instead of starting her entrepreneurship as a full blown affair, she should have started it as a side gig while still having a job.

Her advice for aspiring entrepreneurs is to figure out what you are good at, where your talents lie, and exploit them. Whether you like writing or speaking or just hustling, just find them and start with those talents.

​Episode Transcript (Click to expand)

About the Author Ramesh Dontha

I am an entrepreneur, writer, and blogger. I build businesses and love to share my experiences of my successes and failures. My mottos is: Live with purpose, Be Passionate about that purpose, Persevere through ups and downs and keep exploring Possibilities.

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