Building a Ghostwriting business one book at a time with #1 International Bestselling Ghostwriter Joshua Lisec – AEP #2

​Joshua Lisec is the founder of The Entrepreneur’s Wordsmith LLC, the first Certified Ghostwriter in Ohio, a Forbes Contributor ghostwriter, a TEDx speaker, a leading authority on Author Voice Authenticity, and a two-time published novelist. Since 2011, he has ghostwritten forty books. In just the past couple years, Joshua's author clients have:

  • Used a book to build a $1,000,000 product funnel
  • Converted so many readers into consulting clients they needed a waiting list
  • Exceeded book sales goals by 200% thanks to top media appearances
  • Averaged 10,000 copies sold per month
  • Achieved a 70X return on their investment in their book

Show Notes:

1:50 minute mark
What is Ghostwriting?

3:10 minute mark
Agile entrepreneur takeaway: Combine what you love to do with where you can make money.
Joshua talks about his passion for writing and how readers asked him to write their stories which eventually led to his ghostwriting business.

5:38 minute mark
Agile Entrepreneur takeaway: Turn your readers (of your book, your story, your website copy) into repeat customers.
Joshua talks about how the readers of his books have turned into repeat customers and an anecdote about readers stopping midway and signing up for the author’s consulting / coaching services.

10:00 minute mark
Agile entrepreneur takeaway: If you have a hurdle to overcome, go find others who have gone that route and talk to them and listen.
Joshua talks about the challenges of balancing his parenthood with his work and how he went to a conference in San Diego and talked to other parents and learned lot of tips and tricks.

14:58 minute mark
Agile entrepreneur takeaway: In any pitch you make, combine your personal story, statistics and a sense of urgency.
Joshua talks about his TedX speaking experience of solopreneur challenges and how he combined those 3 items in his pitch to make an impact.

20:00 minute mark
Agile entrepreneur takeaway: To build a customer pipeline, do things like podcasts, rely on referrals, and advertise.
Joshua talks about his 3 pronged approach to get customers of doing podcasts, asking customers for referrals with actual statistics of his impact and advertising.

23:35 minute mark
Agile entrepreneur takeaway: Align your goals with your customer goals to the extent possible.
Joshua talks about he aligns the customers’ goals of sharing their stories to build a legacy with his own goal of building a financial legacy.

25:00 minute mark
Agile entrepreneur takeaway: Focus on getting your first, second, third customer and the first customer will get you your fourth customer.
Joshua gives advice on focusing on getting customers instead of worrying about logo, business card etc.

​Episode Transcript (Click to expand)

About the Author Ramesh Dontha

I am an entrepreneur, writer, and blogger. I build businesses and love to share my experiences of my successes and failures. My mottos is: Live with purpose, Be Passionate about that purpose, Persevere through ups and downs and keep exploring Possibilities.

follow me on:

Leave a Comment: