Building an ‘Uber-like’ business for lawn-care with Gene Caballero of Greenpal

Guest: ​​​​​​​​​​Gene Caballero
Company / Business name: ​​​Greenpal Inc.
Business web site | Facebook   | Twitter

Show Notes:

Greenpal is ‘Uber’ for lawncare connecting lawncare providers and landscaping professionals with consumers. Greenpal handles demand creation, scheduling, route optimization and payment processing. In return, Greenpal takes 5% commission.
Gene and his co-founder Zach Hendrix started Greenpal in 2012. Gene has been taking care of lawncare since high school and when he saw Uber & Lyft take off, he saw a similar model for lawncare as well.

Gene and Zach spent $125,000 for someone else to initially build a platform but after that company went broke, Gene decided to bring the development in-house and have a technical co-founder to take on this task. After 2 years or so, starting in 2014, Greenpal started accepting customers and have been profitable since 2016.

Gene and Zach cashed out their 401K money to start the initial investment and took the risk. The initial risk started paying off in 2016 but initially it was like rolling the dice.

Greenpal used Facebook creatively to start local FB groups to recruit homeowners and also used creative ways such as pet owners to grow affinity towards Greenpal. Greenpal is currently in 40 states in the US. Greenpak assesses the target markets based on local weather, landscaping habits etc. to decide if they should go after a market.

Gene gives the following advice. There is never enough money and enough time. Best thing is to get started now. Be passionate about your ideas. And talk to strangers about your ideas and not your family or friends to get an unbiased opinion.

​Episode Transcript (Click to expand)

About the Author Ramesh Dontha

I am an entrepreneur, writer, and blogger. I build businesses and love to share my experiences of my successes and failures. My mottos is: Live with purpose, Be Passionate about that purpose, Persevere through ups and downs and keep exploring Possibilities.

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