Starting a Digital Marketing Agency from Scratch with Serial Entrepreneur Dan Salganik – AEP #26

Guest: ​​​Dan Salganik
​Company / Business name: ​​​​​VisualFizz and Commoot
Business web site | ​LinkedIn 

​​Dan Salganik has been a serial entrepreneur since his sophomore year in college. He is currently the co-founder at VisualFizz, a digital marketing agency, and Commoot, a new billboard, and data company. He has managed hundreds of team members and run over 8 figures in marketing campaigns. Some notable campaigns include stakeholders such as former President Obama, Yoko Ono, and the Emperor of Japan. Dan has worked on a diverse set of projects/clients ranging from half million dollar web builds to helping mentor start-up founders that need a voice.

Show Notes:

01:30 minute mark:

Agile entrepreneur takeaway: Differentiation is key especially in competitive industries.

Dan introduces his company Visual Fizz, a digital marketing agency, and how it differentiates from other companies by establishing a relationship business from get go and conveys emotions in their campaigns.

06:30 minute mark:

Agile entrepreneur takeaway: With right network, getting first paying customers may not be that difficult.

Dan talks about how he started VisualFizz after getting laid off from his previous company and he decided to chart his own path. He met his co-founder at a coffee shop and decided to work together. They started the company in less than $50, had first paying customer in 2 weeks and profitable in less than a month.

10:02 minute mark:

Agile entrepreneur takeaway: Balance cash flow with internal operations for initial survival.

Dan explains how they built their company by hiring people who wanted the flexibility but also challenging work and how they operated by paying the employees with their initial clients payments. Secondly, Dan also talked about his second company Commut which is a truck advertising platform based on data analytics.

14:50 minute mark:

Agile entrepreneur takeaway: Marquee projects will help get eyeballs and name recognition.

Dan goes into details on his favorite project where his work involved President Obama, Yoko Ono, and emperor of Japan. This involved New Age Phoenix Pavilion in Chicago which was meant to embody the US- Japan partnership. Dan’s work involved creating extensive video campaigns to be used for fundraising etc.

22:35 minute mark:

Agile entrepreneur takeaway: When you have co-founders, focus on complimentary roles to grow the business.

Dan talks about his co-founder and how they work together. With complimentary skills, Dan and Marissa focus on different areas of the business with Dan on Program management and strategy and Marissa on operations.

25:46 minute mark:

Agile entrepreneur takeaway: Start slowly and do your home work before starting a business.

Dan gives advice to other would be entrepreneurs. Do your home work. Don’t quit your job right away. Be authentic. Enjoy what you plan to do. Take time off regularly to rebalance your life.

​Episode Transcript (Click to expand)

About the Author Ramesh Dontha

I am an entrepreneur, writer, and blogger. I build businesses and love to share my experiences of my successes and failures. My mottos is: Live with purpose, Be Passionate about that purpose, Persevere through ups and downs and keep exploring Possibilities.

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