Building a Digital Marketing Agency Business and a Digital Nomad Life with Ali Saif – AEP #25

Guest: ​​Ali Saif
​Company / Business name: ​​​HighClickz
Business web site | ​Facebook | ​LinkedIn​Instagram

Ali Saif is a lifestyle entrepreneurial and digital nomad. He runs a digital marketing agency called Highclicks.com and helps businesses struggling with online sales and growth to reach their full potential by optimizing their conversions and revenue.

Tools: Google Analytics, Click Funnels, Thrive Themes, Mailchimp, Qucikbooks

Books: The 4 hour work-week by Tim Ferris

Show Notes:

01:30 minute mark:

Agile entrepreneur takeaway: Have a dream. Keep working on that dream.

Ali explains digital nomad life that he is after and talks about how his business High Clickz, started in 2008 with a focus on getting traffic via paid advertising, is results and conversion focused. With Google’s help, his company also flourished.

04:58 minute mark:

Agile entrepreneur takeaway: Be passionate. Your passion will open the doors to a desired life.

Ali discusses his journey prior to his latest venture. His interest in computers and programming at a very early age led him into a freelancing career at the age of 17 taking care of billing and SW. Later on he branched out into gaming and supporting online gamers. 

09:59 minute mark:

Agile entrepreneur takeaway: Freelance sites like Freelancer.com, Upwork.com can be excellent to get started.

Ali explains how he got his first paying customer for HighClikz. On freelancer.com, Ali saw a job posting for a sales page for a customer in customer who developed an e-book on how to talk to dogs. He thought it was interesting and worked with the customer to design the sales page and work with Clickbank to get him sales. And the first customer led him to more sales.

17:20 minute mark:

Agile entrepreneur takeaway: Be Keep defining your ideal customer and become an expert on their needs.

Ali talks about building a customer pipeline and his focus is on authors and coaches who want to establish personal brand and be an authority. Most of his business is through referrals from his existing customers.

19:43 minute mark:

Agile entrepreneur takeaway: Expand your horizons to either technologist or business depending on where you started from.

Ali talks about his growth from a pure technologist into a businessman. Initially, it started with knowing how much money he needs to survive and sustain his business.  Later, he was influenced by people like Tim Ferris (and the 4 hour work week book) and began outsourcing more to grow his business without sacrificing his lifestyle.

22:00 minute mark:

Agile entrepreneur takeaway: Pricing is an important element of the business. Be on top of it.

Ali discusses his pricing strategies. Ali also has a product side of the business where he sells some products on Amazon. For products, his strategy is cost-plus pricing where he adds margin to his costs. For services, he prices based on the value he is delivering. The value is defined by customers.

23:47 minute mark:

Agile entrepreneur takeaway: Focus on the most important tools for your business and not go overboard with them.

Ali goes over some of the tools used in his business. Google Analytics to analyze traffic, Click funnels for creating funnels, Quickbooks for accounting and various email marketing products like mailchimp.

26:00 minute mark:

Agile entrepreneur takeaway: Get started with your business and evolve as you learn.

Ali closes the podcast by talking about trends which are mostly mobile consumption and applications. His advice for aspiring business owners is to not wait but get started. Outsource where you can and grow your business.

​Episode Transcript (Click to expand)

About the Author Ramesh Dontha

I am an entrepreneur, writer, and blogger. I build businesses and love to share my experiences of my successes and failures. My mottos is: Live with purpose, Be Passionate about that purpose, Persevere through ups and downs and keep exploring Possibilities.

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